Archives for posts with tag: journalism

Informative Ad Age story today about Facebook’s Timeline feature expanding to businesses later this month.
Ad Age points out that the changes could prompt brands to develop their own apps with verbs other than “like,” similar to what Spotify is doing with news feed updates stating that a user has “read” a Washington Post article or “listened” to a song. This could have obvious benefits for newspapers.
Also interesting was the idea that businesses could use the new format to display their unabridged history as a company since Timeline lets you fill in events for any year.

I started a Google+ page for our paper the first day Google launched business pages figuring it was a good move to get on the network early. But things have been rough-going so far.

Despite recent articles about “massive” membership growth on Google+, I’m finding not that many Marin residents or companies are using the site. There are tons of amazing photographers posting images of the Marin Headlands, Golden Gate Bridge and other gorgeous shots. But even our local cities and agencies don’t have pages, making it hard to connect with folks who would be interested in our coverage.

Far as I can tell, most folks on Google+ are interested in technology news but not so much local stories. Other smallish papers in our newspaper group seem to have launched pages on the network and just given up. I continue to post, but it’s really challenging to get the word out about our page since we can’t add regular people to our circles, only businesses. And, as I said, there aren’t even many Marin businesses there.

I saw this problem mentioned in a Mashable article in December on the Pros & Cons of Google+ for Small Business, but so far Google doesn’t seem to be changing the rules. Hoping that will happen soon.

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Someone from work forwarded me this link about responding to every comment on your business Facebook page.
It’s an interesting post, but I think things are a bit more complicated when your business is a newspaper. We’re walking a fine line between interacting with our readers and still remaining neutral.
On our Facebook page, I try to acknowledge every comment, but I also don’t want to annoy people by barging into the conversations that we started. For example, if we post a story about medical marijuana and ask our readers’ views, it kind of kills the conversation if we’re commenting on every response.
Also, I can’t really tip my hat in either direction when responding to comments on a topic like that. It even makes me nervous to “like” comments that fall on one side or another of a given issue.
As journalists, we’re lucky that we have lots of interesting content to post to social media. We’re not just creating stuff FOR Twitter or Facebook — writing is already our job.
But the “thou shalt not reveal thy opinion” edict of journalism (excluding editorials of course) limits how we can interact on social media and in some ways makes us seem more boring than we actually are.

I do most of our most of Facebook posts by hand, but some of our overnight posts come from RSS Graffiti.

We also have dlvr.it posting our “Daily Deal.”

Ever since Facebook made major changes to news feed last month, impressions are WAY down for any kind of automated post.

We’re getting maybe one tenth of what we used to get, presumably because anything from an RSS feeder doesn’t get marked as a “Top Story” even if people comment on it or like it.

Apparently, other news organizations (and I assume anyone with a fan page) are having the same problems.

I turned off the RSS Graffiti on the site because what’s the point if no one is seeing the posts, and it was behaving somewhat unpredictably anyway.

The deals are more complicated because they come from some kind of corporate entity in our newspaper group, so it’s somewhat difficult to get them in advance and hand post them.