Archives for posts with tag: Facebook

Informative Ad Age story today about Facebook’s Timeline feature expanding to businesses later this month.
Ad Age points out that the changes could prompt brands to develop their own apps with verbs other than “like,” similar to what Spotify is doing with news feed updates stating that a user has “read” a Washington Post article or “listened” to a song. This could have obvious benefits for newspapers.
Also interesting was the idea that businesses could use the new format to display their unabridged history as a company since Timeline lets you fill in events for any year.

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This is interesting: Matt Mullin, community relations manager for Digital Book World, tweeted today from the Tools of Change for Publishing Conference, that Pinterest has driven more traffic to Chronicle Books’ site than Facebook since December.

Apparently, Guinevere de la Mare — the community manager at Chronicle Books — made the comments during a talk on “Building Local and Global Communities around Your Brand, Business and Properties” at the conference. The statement is curious given that Chronicle Books has about 2,800 followers on Pinterest and almost 20,600 Facebook fans.

But the company certainly has some cool boards on Pinterest. Their offerings go way beyond just book covers with boards like “Geek Chic,” “Pretty Parties” and “San Francisco Days.” De la Mare’s remarks also speak to higher levels of engagement on Pinterest. I guess that shouldn’t be surprising given the site’s recent rapid growth.

I finally got around to creating a Facebook landing page for our newspaper.
It took me a while digging around online to figure out how to do it, but once I found some decent guides it was quite easy.
I’ve seen a lot of marketing articles about the importance of having a welcome page as a “call-to-action” (blatant marketing term, heh) to get more fans and boost engagement.
There are also a number of neat “best Facebook landing pages” lists with images of effective designs. Arrows or provocative images pointing at the “like” button and a pitch on the benefits of joining seem to be a common theme among the most-admired designs.
I haven’t really seen any hard numbers or case studies on how much a small business could expect a welcome page to increase fans and participation, but hopefully our page will benefit.

Someone from work forwarded me this link about responding to every comment on your business Facebook page.
It’s an interesting post, but I think things are a bit more complicated when your business is a newspaper. We’re walking a fine line between interacting with our readers and still remaining neutral.
On our Facebook page, I try to acknowledge every comment, but I also don’t want to annoy people by barging into the conversations that we started. For example, if we post a story about medical marijuana and ask our readers’ views, it kind of kills the conversation if we’re commenting on every response.
Also, I can’t really tip my hat in either direction when responding to comments on a topic like that. It even makes me nervous to “like” comments that fall on one side or another of a given issue.
As journalists, we’re lucky that we have lots of interesting content to post to social media. We’re not just creating stuff FOR Twitter or Facebook — writing is already our job.
But the “thou shalt not reveal thy opinion” edict of journalism (excluding editorials of course) limits how we can interact on social media and in some ways makes us seem more boring than we actually are.

I do most of our most of Facebook posts by hand, but some of our overnight posts come from RSS Graffiti.

We also have dlvr.it posting our “Daily Deal.”

Ever since Facebook made major changes to news feed last month, impressions are WAY down for any kind of automated post.

We’re getting maybe one tenth of what we used to get, presumably because anything from an RSS feeder doesn’t get marked as a “Top Story” even if people comment on it or like it.

Apparently, other news organizations (and I assume anyone with a fan page) are having the same problems.

I turned off the RSS Graffiti on the site because what’s the point if no one is seeing the posts, and it was behaving somewhat unpredictably anyway.

The deals are more complicated because they come from some kind of corporate entity in our newspaper group, so it’s somewhat difficult to get them in advance and hand post them.