Informative Ad Age story today about Facebook’s Timeline feature expanding to businesses later this month.
Ad Age points out that the changes could prompt brands to develop their own apps with verbs other than “like,” similar to what Spotify is doing with news feed updates stating that a user has “read” a Washington Post article or “listened” to a song. This could have obvious benefits for newspapers.
Also interesting was the idea that businesses could use the new format to display their unabridged history as a company since Timeline lets you fill in events for any year.